Wales has always produced music of extraordinary character — shaped by ancient landscape, rich and diverse history, two living languages, and a culture that values music as highly as anyone. Sinc Cymru exists to promote, protect and connect that music with the world.

We represent the very best Welsh commercial artists and rights-holders, working with music supervisors, advertising agencies, game studios, and production companies globally to match unforgettable Welsh sound with unforgettable creative work.